Bollywood actor Shah Rukh Khan launched Tag Heuer’s Carrera 1887 collection which will be seen in the latest print campaign of the brand. Tag Heuer has completed a decade of operations in India. Tag Heuer at a press conference in Mumbai at Taj Lands End, on 6th August 2012, announced the renewal of its association with brand ambassador Shah Rukh Khan.
Photographed by Atul Kasbekar, this is Shah Rukh Khan’s fourth print campaign with Tag Heuer – the first three being in 2003, 2006 and 2009. In 2010 he also shot for the brand’s first India television advertising campaign.
In line with its theme for the year “Time for Rebels”, TAG Heuer shot the new ad campaign worldwide to capture the Beautiful Rebel in brand ambassadors Leonardo Di Caprio, Maria Sharapova and Shah Rukh Khan.
Brand Ambassador Shah Rukh Khan commented, “TAG Heuer and I have grown together and it is personally a very special association for me. It’s been a fantastic journey with TAG Heuer and hope to continue achieving more milestones going forward. It’s really a great feeling to be part of four print campaigns of TAG Heuer and a special India TVC. The concept of this new campaign which is ‘beautiful rebels’ has a gentleness to it yet it has the toughness of TAG Heuer, which is what appeals to me the most.”
Franck Dardenne – General Manager, TAG Heuer India said, “Shah Rukh Khan has been THE face of TAG Heuer in India since 2003. The fit is perfect; we speak about “beautiful rebels”, we stand for “strength and beauty”; Shah Rukh Khan corresponds perfectly. Look at those past mottos on the advertising visuals; “what are you made of?”, “history begins every morning”; I am amazed seeing the perfect fit of our watches, TAG Heuer and Shah Rukh Khan. It is the case on visuals, it is the case in life; beyond an ambassador, he is a genuine friend of the Brand!”
Check out Behind the Scenes with Brand Ambassador ‘Shah Rukh Khan’ for 4th AD-campaign of ‘TAG Heuer’ on 20th Feb, 2012
Courtesy: Indiaglitz and HT Views :920